[ by Dharmesh Shah - OnStartups ]
I’m going to open this article with a short (and true) story. I officially kicked off my marketing software company, HubSpot, about 17 months ago. If you’ve read my blog for any period of time, you likely know that I’m a big beliver in the “charge early, charge often” mantra. As it turns out, in order to “charge early”, you have to figure out what you’re going to charge people. That is, you have to have a price for your product. Thankfully, both my co-founder (Brian Halligan) and I had recently graduated from a top 5 MBA program. And, it wasn’t just any top 5 program — it was MIT. You know, that place where science and math and uber-geeky analytical stuff happens. So, you’d think that when it came time to figure out a price for our product, we’d really dig in, do some heavy-duty analysis, some really hard thinking and come up with a relatively well thought-out price...
Read here full story - How To Price Software Without Just Rolling The Dice
